Privacy Policy

Last updated: October 27, 2026

This Privacy Policy explains how Nature’s Seed collects, uses, shares and protects personal information when you visit naturesseed.com, buy from us, sign up for our emails or texts, or contact us. It also explains your privacy choices and the rights you have under U.S. state privacy laws.

Nature’s Seed, a NativeSeed Group company, is operated by Environmental Seeds West, LLC (“Nature’s Seed,” “we,” “us” or “our”), 1697 West 2100 North, Lehi, Utah 84043.

Your choices at a glance

  • Opt out of the sale or sharing of your personal information for ads: use our Do Not Sell or Share My Personal Information link, which is also at the bottom of every page. We also honor the Global Privacy Control (GPC) signal from your browser.
  • Stop marketing messages: click “unsubscribe” in any marketing email, or reply STOP to any text.
  • See, correct, delete or get a copy of your information: email customercare@naturesseed.com or call (801) 531-1456. See Your privacy rights.

Contents

Notice at collection

When you use our site or buy from us, we collect the categories of personal information described in Information we collect and in the California privacy notice, for the purposes described in How we use information. Our advertising partners also collect information through cookies and pixels on our site. Some state laws treat that as a “sale” or “sharing” of personal information. You can opt out at any time with the Do Not Sell or Share My Personal Information link. We keep personal information only as long as described in How long we keep information.

Information we collect

Information you give us

  • Contact and account details, such as your name, email address, phone number, billing and shipping addresses, and your account username and password.
  • Order details, such as the products you buy, your order history, returns and messages about your order. You enter payment card details directly with our payment processor, Stripe. We do not see or store your full card number.
  • Project and business details, such as your company name, project location, acreage and seed needs when you ask about bulk or project orders.
  • Preferences and quiz answers, such as your region, growing zone or ZIP code, and the kind of project you are planting.
  • Communications, such as emails, calls, photos you send us (for example of a damaged package), reviews and survey answers.
  • Text message sign-ups, such as your mobile number and a record of your consent.

Information we collect automatically

  • Device and usage information, such as your IP address, browser and device type, approximate location based on your IP address, the pages you view, the links you click, what you search for on our site, the site that sent you to us and how long you stay.
  • Information from cookies, pixels and similar tools, described in Cookies, pixels and online ads. This includes a session recording tool, Microsoft Clarity, that records how you scroll, move and click on our pages so we can find and fix problems. It does not capture payment card details, which you enter in Stripe’s secure fields.
  • Email engagement, such as whether you open our emails and which links you click.

Information from other sources

  • Our affiliates in the NativeSeed Group, for example when you contact one of our sister companies about a project.
  • Marketplaces such as Amazon and Walmart, when you buy Nature’s Seed products there and we need your details to ship your order.
  • Advertising and analytics partners, for example information about how our ads perform.
  • Service providers, for example delivery updates from shipping carriers.

Information we infer

We may draw inferences from your activity and purchases, such as which products, regions or planting projects interest you.

Sensitive personal information

The only sensitive personal information we collect is your account login and password. We use it only to run your account and keep it secure. We do not use sensitive personal information to infer characteristics about you. We do not collect Social Security numbers, precise geolocation, biometric information or health information.

How we use information

We use personal information to:

  • process, ship and support your orders, returns and refunds;
  • run your account;
  • answer your questions and give seed and planting advice;
  • process payments, calculate sales tax and prevent fraud;
  • send order confirmations, shipping updates and other service messages;
  • send marketing emails and texts, as the law and your choices allow;
  • show you seed and content suited to your region and project;
  • show you our ads on other sites and measure how our ads perform, unless you opt out;
  • understand how people use our site and improve it;
  • ask for and publish product reviews;
  • respond to bulk and project inquiries;
  • keep our site, customers and business secure;
  • comply with the law, enforce our Terms of Use and protect our rights; and
  • carry out a merger, sale or other business transfer.

How we share information

We share personal information with:

  • Service providers that work for us under contracts that limit how they can use it. These include companies that host and secure our website, process payments, calculate sales tax, ship and track orders, manage orders and inventory, send our emails and texts, run our customer support inbox, provide analytics and accessibility tools, and collect reviews.
  • Our affiliates in the NativeSeed Group, to fulfill orders, answer bulk and project inquiries and support customers. For example, bulk seed inquiries and our shared customer records are kept in our group’s customer database.
  • Advertising partners: Google, Meta (Facebook and Instagram), Microsoft (Microsoft Advertising and Clarity), Pinterest, Reddit, Taboola and Vibe. These companies collect information through cookies and pixels on our site, such as cookie and device IDs, IP address, pages viewed, purchases and, in some cases, a scrambled (hashed) email address or phone number. They may combine it with other information to show you ads and measure them. Some state laws treat this as a “sale” or “sharing” of personal information. You can opt out, as explained in Your choices.
  • Others when required or with your permission, for example to comply with the law or legal process, to protect the safety and rights of our customers, our business or others, in connection with a merger, sale or other business transfer, or when you ask us to.

We do not sell personal information for money. We do not share mobile phone numbers or text message opt-in information with third parties or affiliates for their own marketing.

Cookies, pixels and online ads

Cookies are small files your browser saves. Pixels and tags are small pieces of code that send information to us or to our partners. We use them for:

  • Essential, always on: your cart, checkout, sign-in, payments and site security (WooCommerce, Stripe, Cloudflare).
  • Site features, always on: accessibility settings (AudioEye), videos (Vimeo), and our sign-up forms and emails (Klaviyo).
  • Analytics, always on: Google Analytics and similar tools that show us which pages and products help.
  • Ads and sharing, off if you opt out: Google Ads, Meta, Microsoft Advertising and Clarity, Pinterest, Reddit, Taboola and Vibe.

When you opt out, or your browser sends a GPC signal, we stop loading the ads and sharing tools in that browser and tell Google’s tags not to use cookies or data for ads. Your choice is saved in a cookie on that browser, so you will need to opt out again if you clear your cookies or use a different browser or device.

You can also block or delete cookies in your browser settings, but parts of our site, such as the cart, may stop working. To learn more about interest-based ads and opt out with participating companies, visit the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Do Not Track. Some browsers send a “Do Not Track” signal. There is no common standard for it, so we do not respond to it. We do honor the Global Privacy Control signal as a request to opt out of sale and sharing.

Your choices

  • Opt out of sale and sharing. Use the Do Not Sell or Share My Personal Information link or turn on GPC in your browser. This applies to the browser you use. To also opt out for information we hold under your email address or phone number, email customercare@naturesseed.com.
  • Marketing emails. Click “unsubscribe” in any marketing email. We will still send emails about your orders and account.
  • Text messages. Reply STOP to any text to stop, or HELP for help. Message and data rates may apply. See our text message terms.
  • Your account. You can update your details in My Account.
  • Cookies. You can change your browser settings, as explained above.

Your privacy rights

Many U.S. states give their residents privacy rights. We offer the following rights to all of our U.S. customers, wherever you live, within the limits the law allows:

  • Know and access: ask what personal information we have about you and get a copy of it.
  • Correct: ask us to fix personal information that is wrong.
  • Delete: ask us to delete your personal information.
  • Portability: get a copy of your information in a format you can use elsewhere.
  • Opt out: opt out of the sale or sharing of your personal information and of targeted advertising. We do not use personal information for profiling that leads to decisions with legal or similarly significant effects.
  • No discrimination: we will not deny you service, charge you a different price or give you a lower quality of service because you used your privacy rights.

How to make a request

Email customercare@naturesseed.com with “Privacy request” in the subject, call (801) 531-1456 (Monday to Friday, 8am to 5pm Mountain Time), or write to us at the address in Contact us. To opt out of sale and sharing, you can also use the Do Not Sell or Share My Personal Information link.

Verifying your request

To protect your information, we will ask you to confirm your identity, usually by matching details such as your name, email address and a recent order. We do not need to verify opt-out requests. We use the information you give us for verification only to handle your request.

Authorized agents

You can have someone else make a request for you. We may ask them for written proof that you gave them permission, and we may ask you to confirm your identity with us directly.

Timing

We will confirm that we received your request within 10 business days and respond within 45 days. If we need more time, we will tell you why, and we may take up to 45 more days as the law allows.

Limits

We may keep some information when the law allows or requires it, for example to complete an order, keep tax and accounting records, prevent fraud or resolve disputes. If we cannot fully meet a request, we will explain why.

Appeals

If we deny your request, you can appeal by replying to our decision or by emailing customercare@naturesseed.com with “Privacy appeal” in the subject. We will answer within the time your state’s law requires, usually 45 to 60 days. If you disagree with our answer, you may contact your state’s Attorney General.

California privacy notice

This section gives California residents the additional information the California Consumer Privacy Act (CCPA) requires. The rights described in Your privacy rights apply to California residents.

What we collected and shared in the past 12 months

  • Identifiers, such as name, email address, phone number, postal address, IP address, account name and cookie and device IDs. Sources: you, your device, our affiliates and marketplaces. Disclosed for business purposes to service providers and affiliates. Sold or shared with advertising partners.
  • Customer records, such as name, address, phone number and payment card details (handled by Stripe). Sources: you. Disclosed for business purposes to service providers and affiliates. Not sold or shared.
  • Commercial information, such as products you buy or view, order history and returns. Sources: you, your device and marketplaces. Disclosed for business purposes to service providers and affiliates. Sold or shared with advertising partners.
  • Internet or other electronic network activity, such as pages viewed, clicks, searches, email opens and session recordings. Sources: your device. Disclosed for business purposes to service providers. Sold or shared with advertising partners.
  • Approximate location, based on your IP address or the ZIP code you give us (not precise geolocation). Sources: you and your device. Disclosed for business purposes to service providers. Sold or shared with advertising partners.
  • Audio, electronic or visual information, such as calls, emails and photos you send us. Sources: you. Disclosed for business purposes to service providers. Not sold or shared.
  • Professional or business information, such as your company name and project details for bulk inquiries. Sources: you and our affiliates. Disclosed for business purposes to service providers and affiliates. Not sold or shared.
  • Inferences, such as product and project interests and likely region. Sources: drawn from the information above. Disclosed for business purposes to service providers and affiliates. Not sold or shared by us, though advertising partners may draw their own inferences from what their cookies collect.
  • Sensitive personal information, limited to account login and password. Sources: you. Disclosed for business purposes to service providers that host our site. Not sold or shared.

We use each category for the purposes listed in How we use information.

Selling and sharing

In the past 12 months we have “sold” or “shared,” as the CCPA defines those words, identifiers, commercial information, internet activity and approximate location to the advertising partners listed above, for cross-context behavioral advertising and ad measurement. We do not knowingly sell or share the personal information of consumers under 16. You can opt out with the Do Not Sell or Share My Personal Information link or with GPC. When we receive a GPC signal, our privacy choices panel shows “Opt-out request honored.”

Sensitive personal information

We do not use or disclose sensitive personal information for purposes that would give you a right to limit its use.

How long we keep information

  • Order, payment and tax records: as long as needed for accounting, tax and legal requirements, generally at least 7 years after your order.
  • Account information: while your account is open. If you ask us to close it, we delete or de-identify the information we do not need to keep for the reasons above.
  • Marketing lists: until you unsubscribe. We keep a record of your opt-out so we do not contact you again.
  • Customer service messages and inquiries: as long as needed to resolve your request and keep a record of it.
  • Analytics and advertising data: for the periods set by each tool. Most of these cookies expire within 2 years.
  • Your privacy choice: saved in a cookie on your browser for about 13 months.

Other California rights

  • Shine the Light: we do not share personal information with unaffiliated third parties for their own direct marketing. California residents can ask about this by emailing customercare@naturesseed.com.
  • Financial incentives: we do not currently offer financial incentives tied to personal information, such as a discount for signing up. If we do, we will explain the terms when you sign up, and you can withdraw at any time.
  • De-identified information: if we de-identify information, we keep it in de-identified form and do not try to re-identify it.

Other state privacy notices

If you live in Colorado, Connecticut, Oregon, Texas, Utah, Virginia or another state with a consumer privacy law, you have the rights described in Your privacy rights, including the right to appeal. The categories of personal information we process, why we process them, the categories we share and the categories of third parties we share them with are described above. We process personal information for targeted advertising, and some of these laws may treat our use of advertising cookies as a “sale.” You can opt out of both at any time.

Nevada residents can ask us not to sell their personal information by emailing customercare@naturesseed.com.

Children’s privacy

Our site is not meant for children under 13, and we do not knowingly collect their personal information. If you believe a child has given us personal information, please contact us and we will delete it.

How we protect information

We use reasonable safeguards, such as encrypted connections, payment processing through Stripe, two-step sign-in for staff accounts and limits on who can see customer information. No way of storing or sending information is completely secure, so we cannot promise absolute security.

Marketplaces and other websites

If you buy Nature’s Seed products on Amazon, Walmart or another marketplace, that marketplace’s privacy policy also applies. Our site links to other websites and shows content, such as videos, from other companies. Their privacy policies apply to the information they collect.

Changes to this policy

We may update this policy from time to time. We will post the new version here and change the “Last updated” date at the top. If we make a material change, we will tell you on our site or by email before it takes effect, where the law requires.

Contact us

If you have questions about this policy or your information, or you need this policy in another format because of a disability, contact us:

Environmental Seeds West, LLC (Nature’s Seed)
1697 West 2100 North, Lehi, Utah 84043
Email: customercare@naturesseed.com
Phone: (801) 531-1456, Monday to Friday, 8am to 5pm Mountain Time